Question #N320

The author of the passage argues that "when we are free to choose, we often choose badly." The author supports this claim by citing a study in which shoppers were given a choice of either 6 or 24 jams to sample at a grocery store. Shoppers who had fewer options to choose from ended up buying more jam, while those who had more options to choose from bought less jam. According to the author, this study suggests that we tend to be more susceptible to making poor choices when we feel overwhelmed by choice. Why does the author cite the study about jam sampling?

The author of the passage most likely cites the study about jam sampling in order to
A. present evidence that supports the claim that people often choose badly.
B. highlight the importance of making good choices when presented with a variety of options.
C. introduce the idea that shoppers are more susceptible to making bad choices when they feel overwhelmed.
D. argue that shoppers are more likely to buy a product if they have a limited number of options to choose from.